Ahh, The Power of the Web

A few weeks ago The Times and other British newspapers ran a story that made me think of what can happen when the power of social networks and mothers join forces.
An online campaign forced British retailer Woolworths to withdraw from the market a girls’ bedroom furniture set it had named ‘Lolita’. A mother who happened to be looking online for a new bed was shocked at the brand name that had been chosen and posted a message on the Raising Kids website asking other parents for their opinion. Catherine Hanly, editor of RaisingKids was one of the many parents who complained about the furniture advertised on the Woolworths' website.
Hanly told BBC Radio that a Woolworths press officer had told her staff running the website "had no idea" of the word's connotations. "I expect a company like Woolworths to actually know what it means and the connotations and stuff," she said. Apparently Woolworths had initially refused to withdraw the item and later changed their minds.

Businesses beware!